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The role of the CMO is changing.

Old-school marketing techniques are dying out in this Age of the Customer.

Learn what key traits you will need to ensure your career prospects flourish over the next 12 months:

  • Why CMOs must embrace IT and other “technical” skills.
  • Why poor data practices are harming the marketing success of the CMO.
  • Why CMOs must bust media silos and replace them with true multi-channel coverage for their customers.
  • Why it is imperative that CMOs realize that customers are now in control, not them.